Twenty or thirty years ago, before the now-prevailing stigma attached to cigarettes and smoking, it was as common for a restaurant to hand out matchbooks to its patrons as it was to give them mints or a toothpick. The matchbooks served as their business card, along with a little something useful besides. My mother, sister, and I have all gone through "matchbook collection" phases in our lives, and I've always been fond of their design.
When smoking paraphernalia began to be frowned upon, I noticed a few businesses that still provided matchbooks, but rather than matches, there were little pieces of paper stapled inside. The paper-lover in me has always found this terribly clever.
Since then, I've seen all kinds of notebooks and greeting cards created using the matchbook design, and Studio 791 has been humming along with Holiday Matchbook Notepad production.
If you want more details about how I created the notepads, let me know and I will prepare a more detailed "how-to" post for you!